I don't live in the gym. I don't flex on Fridays (or, genuinely, any other days). I don't post carefully curated gym selfies daily. I post more pictures of my dog and cats than I do of myself.
I don't apply filters or artwhethericially adjust my photos. I don't plan out the lighting. I wear cat leggings. My hair is all over the place. I am much more likely to post stories about animals and good humans than I am to post motivational gym quotes.
I don't meal prep, and I don't post photos of my perfectly portioned macros. I don't genuinely even count macros. The fact of the matter is, I work out because I love it, I love the way it makes me feel, and, most importantly, I love what I can accomplish external the gym because of it. The gym is not my lwhethere.
I don't care whether my posts get 5 likes or 5000 likes. I don't design my lwhethere around what it might take to appeal to the internet. My lwhethere takes place solidly external the computer.
So I guess, as a result, I will never be an internet sensation. I will probably never make the kind of money internet celebrities make, and I will probably never sell as many online products as someone who plays the game does. I'm fine with that.
What I will continue to do is put out the best information I can in ways that are accessible to everyone. (I am in the final stages of a contemporary eBook on strength strategies, for anyone who is interested.)
I will continue to use social media imperfectly, and in ways that I find to be interesting and uplwhetherting and inspiring. I will continue to make horrible puns, and you better believe I'm not going to stop posting pictures of my dog and cats.
So I guess, from a marketing perspective, I'm kind of hopeless. I'm a awful salesperson. I'm not willing to comply to what is expected of me.
And I am totally OK with that.
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